Fashion & Apparel

Climate change has impacted our environment and will continue to do so over the next few decades. With changing consumer preferences, ESG analytics and branding is becoming the norm in fashion and apparel marketing.


Sustainability
is
Profitable

Analysis has shown that corporations that adequately regulate their environmental and social impact and have more solid governance practices (ESG) are more profitable and valuable in the medium to long term. There are various studies on this matter conducted by academics and financial analysts.

WHITEPAPER

Modern Corporate Strategy:
The Urgency of ESG Reporting + Analytics

Learn the details on why companies should care more about ESG, discover the essential reporting metrics and standards for this financial investment approach, the industry trends and claims, and more about what Hydrus.ai can do for you.

Sustainability is imperative to remaining competitive.

Fashion & Apparel ESG Metrics

Environmental

Natural Ingredients

Water Intensity & Stress

Production

Distribution

Design

Recovery

Social

Employee Diversity, Development, and Well-being

Safety, Labor Rights, & Equity

Supply Chain Distribution & Marketing Management

Pricing Philosophy & Access

Governance

Board Structure and Composition

Accounting and Business Ethics

Systemic Risk Management & Leadership

Pay Alignment

Consumers Care -- So Should Your Company

Consumers are increasing their demand for corporate accountability and are raising their expectations when it comes to investing. Some of these expectations are businesses seeking out creative packaging that is less draining on resources and easier to recycle (Global Sustainability). Many companies have realized this and have prioritized their efforts in practicing sustainable business choices. The companies that have made the shift are rewarded for this behavior. A brand's devotion to being environmentally-friendly has a direct influence on stakeholder's investment decisions as well as consumer's buying decisions. The best way to express a sustainable shift in your company is by receiving an ESG report. An ESG report uses your company's data and ranks how well it's doing compared to other companies in the same industry. Hydrus uses an automated system so no fraudulent activities can occur. Hydrus ensure your company is not "greenwashing" since all ranking can be proven with quantifiable numbers.

"66% of consumers said they were willing to pay more for sustainable brands, which was up from 55% in 2014 and 50% in 2013" - Nielsen Global Sustainability Report

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